Super-Effective Google Play Store ASO Tips
The app market acknowledged the underlying need to optimize apps. If you bring app store optimization (ASO) in the browser you use, you will be surprised by the amount of information on the web. Let's delve into some Google store’s inner ASO tricks. ASO is equally important for iTunes Appstore and Google Play. App store optimization shares the same name as the former, but at times, it is also referred to as PSO (Play Store Optimization) although it is rarely used. This article demystifies the tricks that Google uses in play store optimization explaining in details all the essential basics to help you navigate through Play store optimization with ease.
Fundamental Play Store Hacks to Ensure that Google Catapults You to the Top
TIP 1: Suit App – Visual UX Seamlessly Connects You with Your Users.
Google crawlers, search algorithms, and mechanisms are all designed in a way that values your user experience. Always remember that your app user's first meeting happens through the eyes. Therefore, the app needs to be appealing. Additionally, your app should be appropriate for the behavior of users, eye-catching and easily understandable. Visuals define the most critical element that forms your app's original impression and arguably the most effortless way to understand its specifics prior to hitting the download button. As a result, Google team incorporates the UI/UX importance into the algorithms for checking and approval. Thus, if your app meets the requirements for immaculate user experience, it will appear among the topmost search results. Advisably, this is not only the appropriate way to fight against poorly developed apps and spam, but also a gives you a competitive edge to satisfy your users. In simpler terms, if your design satisfies your users and makes them happy from the word go, then this will mean great success for your android app.
Most importantly, remember that you not only need to catch your users’ first impression but also convince them to open your app and exactly choose you from the numerous apps on their devices. The first and most important requirement for you to succeed is paying keen attention to your app’s visuals.
TIP 2: Your App Title Creates the First Impression
Once you are through with setting the proper design, focus on the context within. The app title is very important for the users and the Google engines as it forms the name of your app. Ensure your app is the first thing that pops up in the search results when prospective users type that name inside the words field. Make sure that you include the main keyword along with your brand name nearby which helps in connecting the two as well as making app search easier. Remember to include some keyword planners, check the effectiveness of your keywords and use the advantage you have over your competition.
It is important that you remember not to include special characters in test showed results lest the URL for your app will look non-professional and unappealing. After all, Google disallows the use of some charsets and symbols. When coming up with the name of your app, just like ordinary we SEO, think more about your ASO.
TIP 3: Let Your Brief Description Say it All
A short description about your app comprises the top-2 indexed things that are important when designing an app for play store. The description comes in handy when users want to choose which app to download and install. Therefore, you should use main strong keywords and a proper explanation detailing the purposes of your app. Some of these questions might be helpful when coming up with a fitting description: What purposes are your app designed for? Is it of help to your users daily? You may use call-to-action texts in your description but once again, remember to use your keyword within it. Moreover, you can do an analysis of your competitors then use it to make your description catchier.
TIP 4: Now Include the Long Description of the App
The fourth hack to ensure the success of your ASO is to use a longer description but again, make it appealing. It provides a source of your eye-catching keywords for Google, and it is indexed. Thus, ensure that your description includes them well. If possible, place four keywords in every one thousand symbols; it works but most importantly, make your text user-oriented and readable. As noted earlier, user experience and user-related content are two key elements that Google values and most importantly, your customer's matter.
Your long description should not be fuzzy but readable and easy-to-understand. It should move your target audience to choose your app among many others of a similar nature, install and use it on a daily basis. In the description, be certain to explain all the purposes that the app serves, the features and pros of the application using an easy-to-understand and fluent language.
Additionally, remember to use marked lists inside, or you can number them, articles, and other techniques that make it more readable. Remember to apply some marketing strategies that will make your description more appealing to your users. In other words, ensure that it speaks to the users' needs. You can also highlight important keywords in the description and make them catchy to catch the attention of the user.
TIP 5: Appeal to Them with Screenshots, Spice it up With App Video Explainer
Play Store updates comprise the most important section. You can give visual details of your app using a variety of screenshots. It provides a good way for the users to get a glimpse of the application and decide whether to install and play it. Besides, users appreciate that. Moreover, as said earlier, the Google team gives more focus to the visuals and therefore, the higher the quality, the more the chances you gain to be featured on the Play Store.
You have the liberty to use a maximum of 4 screenshots providing details of your app, and remember to optimize them. Remember your users are all different and therefore, test sizes on various devices prior to publishing the app. On the video, the process is simpler since YouTube provides proper integration for it. Nonetheless check every section of the content you are uploading because the more the tests you do for your uploads, the more the success you get. A recommendable length of the video should be about 40 seconds long, but always remember to consider A/B testing.
TIP 6: Use App Reviews and Ratings to Raise the Trust
Last but the most important factor in Google promotion is the average of your app's ratings and reviews. The more the 5-star rating you have, the higher the chances of having your app on top of the search results. Furthermore, new users usually read feedbacks from others to gain an insight into the app's features and examine whether the app meets their expectation. Therefore, good average and well-made reviews are very important. For example, an app that has a higher rating of about 4.5 rating is likely to be trusted more than the one with 3.0. To the Google team also, the review content is equally important, and the keywords are also indexed.
The articulacy of written texts in these reviews aids the machines in building their own opinion. In light the light of this, it is collecting feedback from the users of your daily, provide professional answers and keep on improving your app. You can also boost your reputation from expert reviews in addition to using such information to improve your app regularly. Also, get external reviews for your app from outer sources using such as blogs, posting some press releases and even ask for help from technical forums and publish your app competition lists. In summary, consider both inner android app reviews and blogging to ensure that the reviews are balanced and reliable.
It is apparent that you are now well-versed with necessary milestones to take your app to the next level. However, it may seem easy, but in the real sense, each hack needs money, time and most importantly, patience to be actualized.
Remember:• Ensure that your app is carefully designed, catchy and user-oriented.
• Use relevant keywords within your app title for easy searching and avoid symbols. Pay keen attention to context.
• Within the brief description, use call-to-action with a strong keyword.
• Be coherent and precise while describing your app in details. Make sure the users can easily understand what it is all about.
• Carefully analyze and test your visuals among them video explainers and screenshots then adopt them for all users.
• Raise your rankings and boost your reviews within and without the Play Store to gain valuable insight.
• Remember you designed the app for your users. Always strive to make it better through constant improvements.